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Choose Love: The world's first store that sells real products for refugees

New Museum·9 January 2019

Choose Love: The world's first store that sells real products for refugees

Every single purchase you make goes towards a similar item for a refugee, delivered via one of the 80+ projects Help Refugees support across the world.

1 min read · New Museum

 

 

The world's first store that sells real products for refugees

Every single purchase you make goes towards a similar item for a refugee, delivered via one of the 80+ projects Help Refugees support across the world.

Choose Love, the world’s first store where you can buy real gifts for refugees, contains practical items like tents, nappies and sleeping bags. But instead of taking them home, each purchase buys a similar item for someone who truly needs it.

 

 

 

In 2017, this new model of charitable giving raised nearly £1 million, it got the message out to over 200 million people, and it engaged celebrities, influencers and the public with a really positive message.

 

 

We believe funds should go straight to where they are needed most. So we make sure 100% of donations from the store go straight to supporting front line services.

 

 

Last year, the sale of life jackets from the Choose Love store raised £38,594, which enabled Refugee Rescue to assist 1,399 people braving the treacherous sea crossing from Turkey.

 

'My son would never come out of the tent. I begged him to go out and play with other children but he refused. After attending your programme, he started to play with other children. He is happier and I am happier.'

—Parent of a child attending sessions run at Baytna, a project in Greece

 

SOURCE: CHOOSE LOVE

Originally published by the source

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